6 days ago

Five aspects to every good digital marketing strategy

Five aspects to every good digital marketing strategy

Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational principles of good digital marketing remain. Here read more...

7 days ago

5 Marketing Mistakes to Avoid

5 Marketing Mistakes to Avoid

When marketing to your customers, you already know you should utilize text marketing, social media, and other forms of communication and engagement. You may even have an awesome marketing strategy outlined for 2017 already. But do you know what yo read more...

2 weeks ago

No Facebook’s chatbots weren’t planning to overthrow humanity

No Facebook’s chatbots weren’t planning to overthrow humanity

Facebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after their chatbots developed a new language to more effectively communicate with each other--a language humans read more...

3 weeks ago

How to get a better return on investment with mobile marketing

How to get a better return on investment with mobile marketing

Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for several years now. It’s absolutely essential that you have read more...

3 weeks ago

Why your business needs to incorporate video into its mobile marketing strategy

Why your business needs to incorporate video into its mobile marketing strategy

Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total watch time of YouTube videos on desktop compu read more...

4 weeks ago

Pros and cons of deploying a chatbot

Pros and cons of deploying a chatbot

As with any mobile marketing channel, chatbots have their strengths and weaknesses. Before investing in chatbots, it’s a good idea to understand where they’re current at, technology-wise and what they can and can’t do.

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4 weeks ago

Customer service automation through chatbot development

Customer service automation through chatbot development

The recent surge in popularity of chatbots has led to more automation of various fields. One prime target for chatbots is customer service automation. Chatbots are already being deployed that can help consumers shop, book flights, make dinner rese read more...